Zumba Fitness, the global multimedia fitness leader and creator of the acclaimed Zumba® dance-fitness workout, announced today the expansion of its popular Zumba Apparel & Accessories line with the launch of the Spring/Summer 2012 “Glow” collection. Inspired by the Zumba community and the energy they draw from the music, rhythms and passion of their classes, Zumba Fitness’ design team used bright, vibrant colors to illuminate and bring the “Glow” collection to life.
The Zumba Fitness “Glow” collection introduces a variety of new trends into the fitness circle including bras, tops, and shorts made out of brightly colored and printed lace. Zumba enthusiasts will be particularly pleased to see old favorites such as cargo pants, baseball tees and camouflage patterns make their return – revisited and infused with the inspiration of energy from this year’s collection.
“Our new ‘Glow’ collection brings to life the spirit of spring and summer in a fashion that mirrors the Zumba lifestyle,” said Zumba Apparel & Accessories creative director Melanie Canevaro. “In conceptualizing this new line, we drew inspiration from the energy that motivates our community to be passionate and active, while having fun and being comfortable in your own skin. With its layers and bold prints, the line is versatile and can be worn to the gym, the movies, or even mixed and matched for heading out on the town.”
To complete the new collection, Zumba Fitness’ designers incorporated strong tribal and ethnic patterns, which are traditionally not seen in the fitness apparel category, to help set Zumba Apparel & Accessories apart from crowd.
As a side note, the legal aspect of trademarks is sometimes very interesting. Zumba is a registered trademark and according to Zumba fitness, there are rules to its usage that gave me a chuckle:
When referring to ZUMBA® we ask that you please keep in mind the following to protect the thousands of instructors worldwide who make their careers teaching Zumba Fitness classes:
Please do not:
- Use Zumba as a verb — for example, “once you zumba, you’ll be hooked.”
- Use Zumba as a noun — for example, “zumba is my favorite exercise.”
- Use Zumba as a generic term — for example, as a name for a fitness program “My gym offers zumba.”
Instead, please do:
- Capitalize the letter “Z” or the whole word “ZUMBA.”
- Refer to “the Zumba fitness program,” “Zumba class,” “Zumba instructor” etc. – for example “The Zumba fitness program is the most fun you’ll ever have while working out” or “I love my Zumba instructor, she’s the best.”
- Use the ® symbol following the word Zumba® - especially in headers and titles.