Oh eM Geee (OMG) H&M does it again! H&M has crossed the line to become one of my top 10 stores. Wait calm down, It’s not another designer collaboration that has me so excited, it’s their new Fashion Conscious Collection. On April 12th H&M launched the collection consisting of around ten pieces, showing off the whole spectrum of glam dressing – from Michelle Williams–style gamine dresses to full-on Beyoncé knockouts. A floor-length meringue skirt will only be available in a limited edition of 1,000, all individually numbered. Mz Mahogany has one hanging in her closet!
According to their website:
OUR VISION IS THAT ALL BUSINESS OPERATIONS SHALL BE RUN IN A WAY THAT IS ECONOMICALLY, SOCIALLY AND ENVIRONMENTALLY SUSTAINABLE
*is the name for all the work we do to offer you
more sustainable fashion, both today and tomorrow.”
In an effort to live up to this vision, the Conscious Collection includes materials that are: organic cotton, Recycled polyester, Recycled polyamide, Recycled plastic, Organic linen, Recycled cotton, Recycled wool, Tencel ®, and Organic hemp. How cool is that?
These items are priced so everyone can afford to look chic. Check out the collection below.