Post Type

During the 2012 Bronner Brother International Hair Show in Baltimore, I picked up a bottle of Hicks Total Transformations, Hicks Edges. According to the bottle, “Hicks Total Transformations Edges promotes growth and holds your edges and hair firmly in place with super holding power without flakiness. Leaves edges looking and feeling healthier and shinier than before. This genuine hair pomade is non-flaky and non-greasy. Controls tapered cuts and edges also can be used as a curling pomade with the thermal irons”. The video playing in the background (below) showed a naturally curly girl apply the Hicks Edges to her hairline to get a sleek, no frizz, relaxed look.

I purchased a bottled for ($10) and couldn’t wait to get home to try a sleek natural puff. Ok, so it’s a long way back to DC and luckily I wasn’t driving. I sat in the passenger seat and applied the Hicks Edges to my hairline. It did exactly what the video showed. In another section of my hair I attempted to define my curls. A little twist with the finger gave me beautiful ringlets.

What I Like: It does what it claims, my hairline was literally straightened without the use of a chemical relaxer. It also defines my curls very nicely using the curl around your finger method. No flakes and no hard gel feel.

What I Don’t Like: The fragrance was a bit overpowering and it didn’t help I was sitting in a car for an hour. They attempted to make it smell tropical, I suppose pineapple but it reaks.

Price: $14.99 Retail

Bottom Line: It’s more of a thick clear gel than a pomade. It doesn’t dry hard hence the reason why its a pomade. It is very greasy and if not applied evenly, it will make your hair look like it has globs of grease. Perfect for creating an awesome puff. If you have time to finger curl your hair, this product is perfect. I however cannot stand the smell of it and therefore would properly only use it when I absolutely need to tame those edges.

Ingredients: Water, Cetearth-25, PEG-7 Glceryl Cocoate, Propylene Glycol, PEG-7 Hydrogenetaed Castor Oil, DMDM Hydantcin (and) Iodopropynl Butylcarbenate, Fragrance


Thickens product, and keeps ingredients mixed together.

PEG-7 Glyceryl Cocoate    
Used for conditioning and as an emollient. It also helps products from separating into its oil and water components. Made from coconut acid (from coconut oil) and polyethylene glycol. Not considered toxic or irritating. It’s a yellowish, clear oily liquid that’s soluble in water [Hunting (Conditioning) pg 318; Winter pg 390].
Source(s): Hunting Winter

Proplylene Glycol 
Humectant. This is a clear, colorless, thick liquid. Can penetrate the skin better than glycerin, but is less expensive. Second in moisture-carrying abilities only to water. Can also be used to dissolve ingredients (in the way that water can dissolve them). Winter pg 428. Rumors have circulated that it is bad, but there is no research validating this. For more information, check out Propylene Glycol Begoun pg 1326.
Source(s): Begoun Winter

Hydrogenated Castor Oil    
Used for conditioning, thickener, and to keep product from separating into oil and water components. This is made from Castor oil that’s been thickened by hydrogenation, then processed with polyethylene glycol. This is an off-white solid that’s water soluble in warm water, considered to be safe and mild in cosmetics. The main difference between PEG-40 Hydrogenated Castor Oil and PEG-40 Castor Oil is that the Hydrogenated Castor Oil is more solid at room temperature, and it has less of a “Castor” scent. [Hunting (Conditioning) pg 318].
Source(s): Hunting

DMDM hydantoin    

Iodopropynyl Butylcarbamate    (aka IPBC) 
Used as a preservative. Begoun pg 1295. Fine in products that aren’t going to be used as sprays. In Europe, it can’t be used for oral care, lip-care products or lotions. IPBC is a whitish crystalline powder that contains iodine. It works by slowing down bacterial growth. It has been tested safe for humans according to the CIR Expert Panel, but should not be used in aerosol products. Winter pg 301-302. —I put a caution here, because there are some concerns about it being a bit more of an irritant than other preservatives (although all preservatives are potential irritants). Just beware of how this is being applied (you might not want to use it if it’s in a hair spray , or for a child).
Source(s): Begoun Winter

Related Articles:

Bronner Brothers International Hair Show – Gallery

Altuzarra for J.Crew


  1. I have used this and it is so good! I’ve never paid attention to the smell so I can’t comment on that. I just can’t find it anywhere! I should’ve made you bring me some! :)

  2. Pingback: Stubborn Edges Defeated! | Mz Mahogany Chic

  3. is there any hair styling show or like a variety show i dint know what do they call it XD but yeah lol something like project runway but for hair cutting and styling

Tell Us What You Think