Oxygen TV announces “The Face,” a new reality competition series that features an array of up and coming female models, all vying to become the spokesperson for a nationally recognized brand. World-renowned supermodel and businesswoman Naomi Campbell joins the series as one of three supermodel coaches, responsible for molding, nurturing and transforming contestants.
“The Face” will feature three teams of models, each led by a supermodel coach. Along with Campbell, these well-known coaches will scout and choose their teams from aspiring young models all over the world before guiding them through assignments including photo shoots, runway shows and commercials for some of America’s best known brands. Throughout the series, the supermodel coaches will mentor these young hopefuls through the tricks of the trade while exposing them to the very best photographers, stylists and designers in the fashion world. In the end, one girl will be chosen to become ‘The Face’ of a major national brand, earning a real contract as the brand ambassador. As the image of this major brand, the winner will become a spokesperson for that company, representing it from all angles – in print, on-air and at major brand-hosted events. The remaining coaches, also supermodels in the industry, as well as the national brand, will be announced shortly. No word yet on when the series will air.
With the recent shake-up and firing of America’s Next Top Model most prominent judges, I wonder how many fans will ditch ANTM and move over to “The Face”.