Now I have another reason to be in NY, Piperlime! Today, Piperlime, the online shop known for the freshest styles in fashion, announced it will open its first retail store this fall, at 121 Wooster St. in the SoHo neighborhood of New York City. I can’t wait to get my hands on their shoes!
The new 4,000 square foot Piperlime store will offer a similar curated assortment as online, immersing consumers in the brand’s unique shopping experience. Styled as a boutique, the store will feature the best range of coveted, iconic brands likeMilly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.
“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” said Jennifer Gosselin, senior vice president and general manager of Piperlime in a press release. “Since introducing Piperlime in 2006, we’ve built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover. Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting,” she said.
Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points. Favorite picks and tips on how to wear the season’s trends from Piperlime Guest Editors Rachel Zoe,Rachel Bilson, Olivia Palermo and Byrdie Bell keep customers in the know.