Who doesn’t love a discount? But when that discount comes in the form of a leather Versace cocktail dress; the word love becomes a bit of an understatement. Throughout the years we’ve seen numerous department stores collaborating with designers to create a budget friendly, yet equally chic line. DVF for Gap Kids, Versace for H&M, Jason Wu for Target, Marni for H&M and Alberta Ferretti for Macy’s Doo. Ri’s collection. Now it seems that other designers are jumping aboard the success train.
JCPenny’s just announced they will be collaborating with William Rast and Marchesa as well as Maison Martin Margiela creating a holiday collection for H&M this November. Not to mention Target and Neman Marcus will also collaborate with 24 designers to come up with limited edition Holiday collections. Just a few of the designers incorporated are DVF, Marc Jacobs, Oscar de la Renta, and Alice + Olivia. With collaborations like this, it’s kind of hard not to be excited. So one has to ask, is the discounted version better than the original?
I can’t see why it would be. Seeing as they’re both designed by the same designer only sold at a lower price. But some might beg to differ, wondering how a designer like Jason Wu could go from selling a dress for $1,250 to $45. When Versace collaborated with H&M, stores sold out in less than three hours and H&M websites were down for a while. I like to think of it as pure adoration for designer creations.
But not everyone would agree with me. Some might think that designers are selling out, giving into the
concept of the department store brand. While others might think it’s a great idea, sort of way for a department store to reinvent themselves. Honestly I think I’d have to go with the second one. When Jason Wu decided to team up with Target in February, I literally went bananas.
There was not one creation that I didn’t love. Then again, that’s how I feel about all Mr. Wu’s designs. But at the end of the day it’s going to come down to he said, she said. One might love a good designer collaboration and one might hate. Either way I know which side I’m on, do you?