What would you do if you were chosen to be in charge of Beyoncé’s wardrobe? Would you knock it out of the park? Well, here’s your chance to prove it!
A fashion competition by Rivalation, challenges students from all over the globe to do just that. In an interview with Mz Mahogany Chic, Guillermo Carone, Co-Founder of Rivalation, explains how his company pushes student’s innovation and creativity. He also introduces their newest competition topic “Beyoncé – End of the World”.
This summer I had the pleasure of working with one of your jurors and was introduced to ARCHmedium’s work. When and how did Rivalation start?
ARCHmedium was born after I spent a summer studying architecture at UC Berkeley. During that time, I was fascinated by how differently architecture could be approached, depending on the school you attended.
When I came back from my summer classes I couldn’t shake this idea that more people needed to become aware of this fact. Organizing international architecture competitions for students seemed like the best way. That’s how ARCHmedium was born in late 2009. It turned out that students from around the world also had that urge to see what was going on outside the boundaries of their schools. They started joining the competition massively and they’ve kept doing so in every single edition.
Rivalation is just our attempt to offer this same opportunity to students that study other creative careers besides architecture. We’ve started organizing fashion competitions for students and have plans to launch three new categories during 2013.
So, where did the idea “Beyoncé – End of the World” derive from?
We decided to launch “Beyoncé at the End of the World” after considering many other topic ideas. We had others that we liked better but, we figured out this one had to be done now, since the Mayans pointed to 2012 as the end of the world.
Yes, that is understood. It’s now or never! So, when can students begin sending their submissions?
There are several registration deadlines on the calendar, which means the sooner students join the cheaper the entry fee will be. The last registration period ends on January 27, 2013. The submission deadline is two weeks after that, on February 10, 2013.
Beyoncé is notorious for being over-the-top, sultry and a bit daring. Without revealing too much, can you tell us some things that the jury will be looking for?
The jury is actually waiting to see what students have been working on. Remember, this a competition of ideas for students; therefore many real-world-rules are not considered 100%. There is room for students to think out of the box and go a little crazy. Presentation is also very important. Presentation is what will catch the jury’s eye before anything else. It’s inevitable, at a subconscious level, to pay a little more attention to those that are well presented.
So, what would YOU design for Beyoncé?