Being a recording artist, songwriter, entrepreneur, voice actor, DJ, record producer, educator and philanthropist was not enough for William James Adams, best known as Will.i.am. He’s added Fashion Designer to the list.
Celebrities in the entertainment business often try to dabble into fashion – JLO, Victoria Beckham, Jessica Simpson, Kanye West, Jay-z and Beyoncé to name a few. Some CHIC, others… well. Black Eyed Peas star Will.i.am has collaborated with a Japanese designer on a line called Rynshu, which he seeks to grow in the United States.
The singer met Masatomo Yamaji, the designer of the Japanese brand Rynshu, after filming the music video for “Can’t Get Enough” in Tokyo in March 2011, when he stumbled into the shop with a few of his band members. After they met, Will.i.am quickly asked Rynshu to collaborate on a line together.
But to pull off a successful collaboration, Will.i.am and Yamaji had to overcome a challenging language barrier.
“I don’t speak much Japanese, and Rynshu doesn’t speak much English,” Will.i.am says, “But we communicated and exchanged ideas using universally understood terms like cool, fresh, crazy, and dope.”
For their first collection, the autumn-winter 2012 line, Will.i.am and Rynshu showed tailored jackets, slit-sleeve capes (for men and women), puffer-trench coats and plethora of harem pants in every conceivable format; embroidered, grommets, gold lame, and striped in black and white. All of the looks were partnered with Matrix-like combat boots, pants tucked in.
What do you think of this collaboration?