Retail giant Target Corp. said it is extending price-matching with select online retailers beyond the holidays into a year-round policy.
Price Match Guarantee
If you buy a qualifying item at a Target store then find the identical item for less in the following week’s Target weekly ad or within seven days at Target.com, Amazon.com, Walmart.com, BestBuy.com, ToysRUs.com, BabiesRUs.com or in a competitor’s local printed ad, we’ll match the price. Price match may be requested at Guest Services prior to your purchase with proof of current lower price or by bringing in your original Target store receipt and proof of the current lower price.
“We believe that our prices are competitive year-round,” Mark Schindele, Target’s senior vice president of merchandising operations, told the Associated Press. “We also know that our guests shop in many ways.”
Schindele said the extension is intended to give Target customers assurance that they are getting the best deal. The retailer already compares prices on over 30,000 products it offers with competitors.
Price matching is one strategy big-box retailers such as Target and Best Buy had adopted over the holidays to fight back against shoppers who browse stores and then hop online to find better prices from competitors. Target may be motivated by a holiday season that proved disappointing, with same-store sales in December remaining flat compared to the same month in 2011.