Let’s give a warm congratulations to Rachel Zoe who has recently joined ShoeDazzle as their online footwear specialist’s chief stylist!
ShoeDazzle provides an online personal shopping experience for their clients. On the first of every month (after taking the Style Quiz), the customers get a personalized selection of shoes, handbags, jewelry and other exclusive offers. The shipping is free and the advice comes from personal shoppers, based on the clients’ own style. With Rachel Zoe on board, they will be receiving advice directly from a celebrity stylist.
“It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon,” Lee tells WWD. “I don’t think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.”
With her daily online newsletter The Zoe Report, RachelZoe.com and her collaboration with Piperlime.com this position at ShoeDazzle is fitting for the direction of her career. Even as a mother, Rachel Zoe still has the fashion world by the reigns.
Prior to signing Zoe, about 50,000 ShoeDazzle customers were surveyed on which stylist they would accept fashion advice from on whom. Of course, the decision was unanimously Rachel Zoe.