British Vogue has decided to launch a sister magazine, Miss Vogue, in May. The 124-page publication will be packaged and sold with Vogue’s June issue at no extra cost to readers. Miss Vogue will be geared towards a younger generation of readers. “We know how much they love the magazine and so I wanted to produce something that would have bespoke content for a younger audience.” editor Alexandra Shulman recently told Vogue.co.uk.
It seems that Miss Vogue UK will differ from the Conde Nast US version Teen Vogue and be more like its parent publication, Vogue. It will feature younger celebrities and clothing at more affordable costs joining its counterparts Vogue Girl (Japan and Korea), Vogue Bambini (Italy) and Vogue Ninos (Spain).
A British Vogue spokesperson did not elaborate on what the target audience age will be but did state that “healthy confidence” was the key to this launch. Teen Vogue US made headlines last year when two readers petitioned for the magazine to stop the photo-shopping and severe air-brushing of young models.