Today on “Melanoma Monday,” L’Oreal Paris, the leading global beauty brand, released a new survey on melanoma awareness and prevention among women of all skin tones, and announced a philanthropic alliance with the Melanoma Research Alliance (MRA). Over the next three years, L’Oreal Paris will donate over $750,000 to the MRA to fund the new L’Oreal Paris-MRA Team Science Award, led by internationally renowned cancer researcher Dr. Meenhard Herlyn, to research ways to help prevent, cure and treat melanoma, the fastest growing cancer in the world and the deadliest form of skin cancer.
L’Oreal Paris will help fund the melanoma research through sales of its line of SPF sun care products, Sublime Sun. ThroughDecember 31st 2013, for every Sublime Sun product sold in the U.S., L’Oreal Paris will donate $1 to the MRA for the L’Oreal Paris-MRA Team Science Award, up to $250,000. 100% of the donation will go toward the research.
Survey Shows Women Are Not Taking Preventative Steps against Melanoma
In the L’Oreal Paris survey conducted by Kelton, while the majority of American women are aware of melanoma, over half of women give themselves a “C” or lower when grading their healthy sun care habits. Hispanic and African American women, among whom the incidence of melanoma is growing, are even less likely to take steps to protect their skin.
“Sometimes Latinas like myself and other women of color have this false perception that we aren’t at risk for skin cancer, when in fact, the rate of melanoma is actually increasing for us and can be more deadly,” said actress, philanthropist and L’Oreal Paris spokesperson Eva Longoria . “We all need to wear sunscreen daily, get our skin checked regularly and be aware of the signs.”
Some of the key findings from the survey include:
Women lack information about melanoma and want to know more
- 95% percent of American women who have heard of melanoma know that it first affects the skin, but for many, the knowledge stops there.
- Of those women who know of melanoma, far fewer know that not reapplying sunscreen every two hours (54%) or having freckles or moles (54%) could put someone at a higher risk for the disease.
- Less than three in ten (28%) American women believe it’s possible they could develop melanoma in their lifetimes; this belief is even lower among African-American (7%) and Hispanic (16%) women.
- While fewer than three in ten (28%) American women who are aware of the disease believe they have a chance of developing it, almost one in four (23%) stress that they would like to know more about it.
Women know they should wear sunscreen, but don’t
- Lack of sunscreen use is likely why many American women give themselves failing sun care grades. A third (33%) of those who think they would earn a C or worse admit they rarely, if ever, wear sunscreen, versus 7 percent of those who would grade themselves better.
- 21% of US women, 17% of Hispanic women and 37% of African-American women never or rarely wear sunscreen.
- Almost half (46% of US women, 46% of Hispanic women and 36% of African-American women polled) only wear sunscreen when they know they’ll be in the sun for a long time.
- Less than one in ten (9%) American women wear sunscreen daily and reapply it every few hours.
An alarming percentage of American women don’t take steps to check their skin for melanoma
- A minority (30 percent of American women, 15% of Hispanics and 19% African Americans) regularly give themselves skin exams.
- 86% of US women would NOT recognize a melanoma on themselves.
- Only 11% of American women regularly see a dermatologist.
- 88% of US women, 89% of Hispanic women and a shocking 96% of African American women have not had any kind of dialogue with a doctor about melanoma.
Throughout Melanoma/Skin Cancer Awareness Month in May and into the summer, L’Oreal Paris will also help create awareness and education for women of all skin tones about melanoma prevention through its Website, social media and spokesmodels.