All things are a go for the AllSaints brand in New York Fashion Week this September. The brand will debut their spring/summer 2014 collection at the event. A show invite explains, the presentation will “disrupt the format of the traditional fashion show and integrate product, digital and music” in an “interesting and immersive” way.
It was also announced that press and buyers will be able to arrange one-on-one appointments with AllSaints chief creative director Wil Beedle and CEO William Kim. Further expansion of the brand will be conjunction with the launching of the film production division, AllSaints Film, earlier this year. The production of the label’s own in-house content including-everything from “music, style and street documentaries to cutting-edge moving installations” will make the showcase an unforgettable experience setting the label apart from other showcases at NYFW.