There was a time when people dreaded the simple thought of seventies style clothing. However, society has entered a new fashion-era of recycle, renew, and reuse, including seventies style clothing. Why is this? Have fashion designers lost their creativity so that they are only able to recycle past creations? Or, is it just the “hip” thing to do?
Today, fashion designers agree that it is harder for them to differentiate themselves from other fashion design competitors. Thus, the best way to stick out is to take opportunities that encourage them to try new strategies. One of these new strategies is reusing and reinventing something that worked in past. This not only makes the designers look savvy, when done, but also helps them generate needed profits. What is also helping the profits dramatically is the upsurge of celebrities wearing and flaunting this “new” seventies-style clothing.
Every time a TV is turned on or a magazine is opened, people are seeing more and more celebrities dressing like it is 1972 or thereabouts. For example, in the picture below, you have Paula Patton dressed in some tight blue-jean bell-bottom flares and a tan, floral, semi-sheer mid-sleeve, hippie over-shirt, while taking a stroll with husband, Robin Thicke.
But how did this seventies style fashion really explode? This is where Paula Patton must pay respects to Robin Thicke and his leopard print suede sneakers, because it began with the musicians.
The pushing force of this new fashion wave has been the musicians and the creative hip-hop artists. Artists like Miguel, in his tie-die purple white and black shirt, and rappers like Macklemore, in his ferocious woman’s fur jacket, taking this style to the fans.
The musicians and artists choose to dress differently, and the fans aspire to dress like them causing a new fashion wave. Therefore, the musicians pave the way for fashion designers to take advantage of opportunities from an old trend made new again.
So, are the 70’s styles coming back? Yes, they are coming back; they are here, and they are here to stay until a new trend develops and takes over.
How do you feel about the 70’s style clothing? Do you like to reuse and reinvent your style?