After many rumors, it has been confirmed that Marc Jacobs is leaving Luis Vuitton to focus on an IPO for his brand, Marc Jacobs.
Rumors started to go around last June, when it was said he was reportedly joining Coach as their new creative director. However, the brand hired Stuart Vevers later that month, and gossip stopped spreading around.
But after his show in Paris Fashion Week, word about Jacobs quitting the brand after 16 years of working together, and this time it was confirmed. Jacobs’ contract was not renewed, and sources told Fashionista that Nicolas Gesquiere will be his replacement. The truth is that the new designer for the brand is not yet confirmed, but that Gesquiere is one of the possible ones.
Despite Jacobs not being Louis Vuitton’s designer anymore, LVHM will still maintain a relationship him, as the company has investments in Marc Jacobs, the brand. LVHM believes that the designer’s brand will grow bigger given they own a third of the brand.
Marc Jacobs has worked with Louis Vuitton making the brand become more than just leather bags. Now we know Louis Vuitton as a global fashion staple thanks to his collections, campaigns and over-the-top runway shows at Paris Fashion Week every year. Jacobs was to Louis Vuitton like Karl Lagerfeld is to Chanel or John Galiano to Dior.
What’s left to see is the route the new designer for Louis Vuitton will take, and whether the brand will maintain the essence that Marc Jacobs left behind.
We know that Marc Jacobs will keep his success through his own brand, and we will keep enjoying his inspirations turned into luxurious garments.