Every fashionista loves when the fashion game takes a twist. People who love to shop at department stores have an opportunity to indulge in an open a series of pop-in shops at Nordstrom. The Pop-In at Nordstrom will have select merchandise that will function as a store within a store. The successful brand Topshop has already partnered with Nordstrom and has had great consumer purchases and feedback. Nordstrom’s Pop-In will be a recurring series that will feature trendier, edgier themed collections than the merchandise the department store is known for. Topshop has gained success with the partnership, so the pop up shop series is expected to gain more attention and bring more consumers in store and online.
The ‘Pop In’ series debuted on October 10, 2013. The first theme will be called the “French Fling,” featuring designers Proenza Schouler, Rodarte, A.P.C. and Kenzo. They have been favorites among the high fashion set; which will include vintage items by Chanel and Yves Saint Laurent. Pop-In’s offerings include exclusives, early-access designs and many items sold in the U.S. for the first time including garments by Merci, a boutique based in Paris. Pop-In @ Nordstrom will launch in eight select Nordstrom stores and online. Will you be popping in Nordstrom in store or online? Share with us below!