How do you get beach body ready for summer? Don’t hide beneath your favorite pair of sweatpants during the frosty months of winter. Instead, say hello to the first anti-cellulite denim collection by Brazilian designer Alexandre Herchcovitch! Alexandre Herchcovitch debuted probably the most desirable collection of jeans for women this season.
With his so called ‘beauty denims,’ he states that these jeans help harness body heat that converts the energy into infrared rays which helps stimulate cellulite-combating micro-circulation while stimulating blood flow and metabolism to the areas at most risk for cellulite build up. This collection sported down the runway at Fashion Rio’s Winter 2014 Showcase in Rio de Janeiro, Brazil. Herchcovitch claims that over 5-years of researching this new product, he is able to showcase the effectiveness of this new design. These jeans are made of a manmade fiber called Emana yarn that was developed in Brazil and has already been used for some sports clothing and lingerie. Herchcovitchs’ models sparked the runways with street-wise expressions and an urban-twist as they combatted the bundled rough winter trends by letting the slimming denims do the talking. With Herchcovitch’s new denim collection women can stay comfortable, warm and combat cellulite to sculpt and tone their glutes just in time for spring-fling and summer vacation.
Would you invest in a pair of anti-cellulite jeans? Leave us a comment below!