Mercedes-Benz New York Fashion Week for 2014 will be very different from the past years. For February 2014 there will be an updated venue with an increase in exclusivity to the event details. Over the last decade, the show has become crowded with fashion bloggers, street photographers, and others with minimal connection to the industry. IMG Fashion, the company behind the events, tells the Wall Street Journal what changes we should expect. According to the WSJ, the media list will be cut by 20%. Only those considered important to the designers will be receiving invites.
Catherine Bennett, the senior vice president and managing director at IMG Fashion Events and Properties, said to the WSJ “It was becoming a zoo”.”What used to be a platform for established designers to debut their collections to select media and buyers has developed into a cluttered, often cost-prohibitive and exhausting period for our industry to effectively do business.”
The major fashion VIP guests who are invited will also have more backstage access for interviews, and their own private green rooms.
For everyone else, the shows will be streamed live on the Mercedes-Benz Fashion Week broadcast. Watching the broadcast can help to pretend that you are physically there without missing a beat.
What do you think about the changes for New York Fashion Week? How will the changes affect fashion bloggers and photographers? Let’s chat below about it!