Coach has won yet another counterfeit battle, marking a landmark step in the anti-fakes war. The brand will receive a $5.5 million settlement from the owner of Florida-based flea market Swap Shop – an 80-acre stretch with over 2,000 vendors – which was selling fake Coach goods. The news signifies the first time that a property owner has been held accountable for counterfeit merchandise, rather than websites or factories.
Records show that The Swap Shop has been selling fake luxury goods since 2004, although it is thought that the offense could date back further. WWD reports that Coach will continue to monitor the market, and if vendors are found to be selling fake versions of its products, the sellers will be forced to pull all imitation items within 30 days. The label has filed more than 700 counterfeit suits in its history.