When detoxing comes to mind we think of our body, mind and spirit right? Well we need to stand for detoxing our clothing we buy too as well. There have been investigations that reveal children’s clothes sold by Burberry come infested with hazardous substances. All but one children clothing items tested for this brand contained hazardous substances including Perfluorinated Chemicals (PFCs) and nonylphenol ethoxylates. The substance can break down in the environment to form toxic and hormone-disrupting substances, which are harmful to the body. With social media and global people power major fashion labels like Valentino, Zara and Victoria’s Secret have already committed to detoxing their clothes and production processes of hazardous chemicals.
Activists, fashion-lovers and concerned consumers from all areas of the globe have come together to protest on many occasions to convince these big brands that toxic chemicals are not of required use and harmful to consumers. Those brands have listened and committed to ensure safety of their consumers. CHIC is being safe inside and out; fashion lovers want to be safe and not put our bodies in any harm. Researching the brands that you buy is an essential way to make sure you are paying for safety and quality. Be CHIC and speak up! Whether it may be through social media, letters and blogs. Promote detoxing clothing to these major fashion labels! Fashion is beautiful inside and out!