Actress Eva Mendes is entering the world of fashion design. The actress has created a line for mass-retailer New York & Co.
Her multi-year agreement with New York & Co. includes launching a sub-brand bearing her name, Eva by Eva Mendes, and becoming the retailer’s ambassador, including featuring in advertising campaigns, making appearances for the brand and interfacing with consumers.
According to WWD, Eva by Eva Mendes will consist of a large dress component and accessories. “We don’t address day-to-evening and real cocktail looks today,” Scott said. “There will be pants and jeans because that’s what our brand is known for. Eva is excited to pursue that also. Mendes will be involved in the design process. She will approve all styles before they go into production and “wouldn’t have it any other way,” she said in a telephone interview.
Eva by Eva Mendes will be delivered four times a year and merchandised in shops-in-shop in New York & Co. stores. The sub-brand will be priced about 10 to 15 percent higher for special fabrics.
“I grew up in a very lower middle class household,’ Mendes said. “For me it’s about getting that bargain. I’m not necessarily wearing designer clothes when I’m not on the red carpet.”
What do you think? Tell us below!