Jason Wu joins Hugo Boss as the new Creative Director of the womenswear line. The 30-year-old Taiwan-born, New York-based designer will be responsible for the entire womenswear line up from the German fashion house, including ready-to-wear and accessories.
Wu founded his line in 2007, and is best known for dressing Michelle Obama for both of President Obama’s Inaugural Balls, in 2009 and 2013.
The first collections will appear in Pre-Fall 2014 and the first runway collection under the new direction will debut at New York Fashion Week in February 2014.
When asked about the new role, Jason Wu said, “I have long been a fan of HUGO BOSS’ vast tradition and lineage in extraordinary tailoring. With the state-of-the-art facilities that are unique to the HUGO BOSS design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear.”
Do you currently shop the Hugo Boss womenswear collection? If not, will the added creativity of Jason Wu make you take a second look? Tell us what you think below.