Remember when you turned five? You were probably hiding from the scary juggling clown that had a permanent plastered smile drawn on their face. Oh the nightmares! Guess who’s turning five – Dannijo! Five years ago sisters Danielle and Jodie Snyder started the jewelry. They’ve left the clown at home and decided to do something CHIC. To celebrate the milestone, the two released a limited-edition capsule collection that includes some of their most popular necklaces, earrings and bracelets.
Comprised of six pieces — a classic gold Etta bib and the best-selling Lovisa earrings re-created in black and white (and renamed the Lainey) — the range is available exclusively at dannijo.com.
A bonus: The range will retail from $295 to $425, a bit lower than the brand’s average price point.
“Having an online presence has really changed the spirit of the industry — in a good way. It’s allowed us to have a window to the world at a very young age as a brand,” Danielle Snyder said in a press release. “Through social media, you sort of [develop] this ability to get feedback in real-time, and that changes the business model a lot.”
The brand is carried in more than 120 doors worldwide, from Bergdorf Goodman to Holt Renfrew, Harvey Nichols, Matches and Lane Crawford.