Lets go back in time for a moment. The date is Friday November 17th 2011. Time 9 PM. The bear-like sounds of snoring fill the room. 2 AM arrives and that awkward ringtone alarm destroys any reminisce of sleep. With bloodshot red eyes I layer myself in two undershirts, two sweaters, two scarfs, and two pairs of socks. I make my way to the D.C. metro thinking I dangerously made a bad decision to ride public transportation at this time of the hour. Oh but I wasn’t alone. The train was filled with college students, “Occupy” protesters trying to get relief from the cold and secrete fashionistas like me. Destination H&M. When I arrived it was approaching 3 AM and the line was wrapped around the block. The side-walk was littered with beach chairs and Snuggies of all colors. I proudly accepted my colored wristband from the security guard and took my place in line. What would cause a person to stand in line for 5 hours in temperatures that could give your pinky a nasty frost bite? Versace for H&M.
I had my eye on the black leather jacket pictured below.
Did I get it? No. I didn’t even get to smell the leather. There was only 20-something people ahead of me in line however the first couple of people cleaned H&M out. They even had the nerve to try to sell it for triple the price outside. Here is what I did get:
Some people stood in line for hours upon hours and walked away with NOTHING. That hurts my heart. In China there were reports of violence for line cutting. Was it worth it? Yes. An experience like this will never be forgotten. Especially since I missed the Lanvin for H&M event the year prior.
Will Marni for H&M create the same chaos when it hits stores March 8th, 2012? Will you stand in line for 5-8 hours and brave the weather mother nature throws at you? Check out the sneak peek video below. See you in line!