An Yves Saint Laurent spokesperson has confirmed to WWD that Hedi Slimane, the new head designer, plans to change the name of the house to Saint Laurent Paris.
“All creations from the Couture House, starting with the Spring-Summer 2013 collections by Hedi Slimane, will carry the name Saint Laurent,” a statement released to the media said. All beauty and cosmetic products, including the cult concealer Touche Eclat will continue to carry the Yves Saint Laurent label. Accessories will also continue to bear the YSL cross.
The name change is apart of Slimane’s “extensive makeover” of the label which he plans to modernise with a more youthful aesthetic.
Changing Yves Saint Laurent to Saint Laurent is the second big shockwave Slimane has sent through the fashion world since taking the reins.
The ex-Dior Homme and Yves Saint Laurent menswear designer, best known for his slim line tailoring and spurring on the skinny jean/blazer trend for both men and women, has refused to showcase his first collection for the fashion label, now formerly known as YSL, to the media.
Only buyers from a select group of high-end boutiques will lay eyes on on the Cruise collection in the coming weeks.
The general public will have to wait until September when he sends the spring-summer looks down the runway at Paris Fashion Week.