The red sole on a shoe lets everyone know that you possess style, status, and sophistication.It is the form of a Christian Louboutin designer shoe. However, soon the red sole will lose its connection to Louboutin after a french court has granted fashion chain Zara to sell their own shoes with red soles. It’s a decision that Louboutin is not happy about.
He insists that the red sole is a Louboutin signature and that the problem is not with the use of red but the specific shade of red in that location. He believes that color is a large part of a brand’s identity. Now that red sole shoes will be more widely available by other chains will this diminish the status of the red-soled Louboutin shoe?
Louboutin’s red soles have become such a staple in fashion that it has become a part of our culture. When we see a flash of red sole on the street or at an event the name Louboutin immediately comes to mind. Obviously, that is the effect the designer wants to have on the public and it is hurt by having other designers using the red sole.
Cheaper knock-offs of a designer item are extremely popular. It’s an easier way to get an item that looks like the designer without spending a lot of money. Yet even with knock-offs available people still want to buy the actual designer item. Although the looks of the item might be similar the designer version is always made stronger in quality.
People might be able to purchase red soled shoes at more places thanks to the verdict but the quality of a Louboutin shoe will still remain. Red soles are a signature staple to the designer’s shoe but the true signature is the quality of his product.