What do you get when you pair top fashion industry designers with a popular chain retailer? The biggest collaboration extravaganza ever to hit any holiday season! Target has teamed up with Neiman Marcus to create 50 limited edition pieces just in time for the holiday gift-giving season!
The holiday collection features products from 24 of the most popular and industry-leading CFDA designers.
The list, just to name a few, includes:
- Diane Von Frustenburg
- Jason Wu
- Judith Leiber
- Marc Jacobs
- Prabal Gurung
- Proenza Schouler
- Carolina Herrera
- Rag & Bone
- Oscar de la Renta
- Tory Burch
- Robert Rodriguez
- Brian Atwood
Launching on December 1, the products in the holiday collection range from $8-$500, with the majority being less than $60. Not bad when you are getting designs from the trendsetters and taste makers of pop culture!
Designer and celebrity collaborations are not new to the mainstream retail sphere . As a way to reach a wider demographic, designers are jumping at the chance to spread their wings. And this collection isn’t different. Designers created one-of-a-kind items, with their own signature styles. By creating well-known styles on a wholly different price point, everything from inception to production was a different process fro the designers. Yet a process welcomed eagerly by the collaborating fashion leaders.
If you’re itching to get your eyes, before your hands, on the products in real life, then Target has got you covered. Airing November 11, Target has partnered with ABC to promote the collection by featuring all 50 products in an episode in the widely successful “Revenge.”
With all this excitement and build-up to the launch, we’re sure the collection won’t fail to deliver!
Photos courtesy of Target