Prabal Gurung has created a Spring 2013 line for Target Corporation. Gurung has dressed the likes of Michelle Obama, Lady Gaga, and Kate Middleton and is now bringing his work down to the masses. This latest designer collaboration by Target is sure to cause a frenzy since Gurung caters to a wide range of ages.
The limited-edition line will consist of women’s ready-to-wear clothing, handbags and accessories. Bright colors and tailored silhouettes will resound throughout this collection, staying true to the design aesthetic that Prabal Gurung’s clothing is known for.
Some might argue that designers are “watering down” the quality of their brand by doing collaborations for mass retailers like Target. In an interview with Target.com, Prabal Gurung stated, “These types of collaborations allow people to experience designer clothes at an affordable price, while still maintaining the look of luxury…I think you’ll be impressed with the level of quality in the collection.”
The capsule collection for Target will be available from Feb. 10 through March 23, 2013. He’s also designing items for this year’s holiday collections which will be available at Target and Nordstrom.